Imagine if Moms and Dads took sick days from being Moms and Dads? We like to think this campaign saved more than a few families.
While 3 spots were featured in Super Bowl XLIV, only one prompted a lawsuit from Lindsay Lohan. The talking baby became one of the most recognized ad characters of the era.
Ever found yourself eating a cheeseburger while lost in the woods? The 5 Symptom Traveler campaign became one of the most-shared OTC pharmaceutical campaigns ever made.
The follow-up campaign to the squirrel—a tiny Peptocopter drops relief to sufferers of stomach distress wherever they may be. Spring/Summer and Fall/Winter executions.
"Got a Little Captain in You?" campaign and an online contest created a massive volume of content, reaching audiences who thought they were too cool for the brand.
Febreze's Breathe Happy campaign conducted experiments proving their odor-killing power—placing people in rooms filled with terrible odors and filming their honest reactions.
Print, digital, and radio for the BMW 3 Series. The Connected Drive feature reads your texts aloud—which led to a radio campaign that reimagined what you might not want your car to say.