20 years agency-side (Grey, Publicis, Saatchi). Now I work like a small studio: AI for speed, craft for differentiation.
I Build Brands & Experiences That Don't Look Like AI Built Them
1.5M+ organic audience built across platforms
Cannes Lions, Clios & Effies–recognized work
Founder of multiple venture-backed brands
Work featured in Sculpture Magazine
1.5M+ organic audience built across platforms Cannes Lions, Clios & Effies–recognized work Founder of multiple venture-backed brands Work featured in Sculpture Magazine
From fine art to superbowls to startups.
OVERVIEW
Led creative for global brands, climate startups, &consumer apps
Built a 1M+ organic audience
AI with real-world production expertise (shoot, edit, VFX)
SELECT FEATURES
AI-native creative building brands, worlds, and campaigns at suprahuman speed.
I work like a small studio: using AI tools for rapid exploration and production, then layer in taste, storytelling, and physical craft.
HOW I HELP BRANDS WIN
Brand Leadership & Fractional Head of Brand
I help brands define their story, build content engines, and launch with momentum—whether you're launching 0→1 or repositioning at scale.
What that looks like:
Positioning, narrative, visual identity, social systems, launch campaigns, and growth-minded creative.
Proof:
• Led brand and launch strategy for products used by large, global audiences
• Guided multiple companies from pre-launch to scale
Creative Direction & Campaign Systems
I concept and lead integrated campaigns across social, film, product surfaces, and community — so every touchpoint feels like the same world.
What that looks like:
Hero ideas, scripts, art direction, design, AI-assisted production, and clear, measurable outcomes.
Selected results:
• Campaigns reaching millions organically
• Top-performing launches across Product Hunt and social
• Repeatable systems (not one-and-done)
• AI-assisted production pipelines reducing time-to-market
Worldbuilding & IP Development
I turn products and ideas into universes — with characters, lore, visuals, and story arcs that can stretch across brands, campaigns, games, and series.
What that looks like:
The Ecosapiens universe, The Forest King saga, graphic novels, sculptural beings, and AI-driven motion.
Scale & Reach
• 250k+ digital art and NFT collectors
• Multi-format IP spanning novels, graphic novels, sculpture, and animation
SELECTED WORK
Checkit
Role: Chief Creative / Head of Brand
Built the brand and content engine from scratch, helping grow to a 1M+ audience and launch a product that scans everyday goods for hidden data.
Results:
1M+ organic followers
40+ brand partnerships
250K+ app downloads
E*Trade
Role: ACD / AD / Copywriter
Enterprise brand and campaign work within a highly regulated financial environment
Results:
3 Super Bowl spots (2010)
Cannes Lions
Generated national conversation and brand buzz
Pepto-Bismol
Role: ACD / AD / Copywriter
A nationally distributed campaign produced on a lean budget that generated outsized buzz and award recognition for Pepto-Bismol's pocket-sized product launch.
Results:
Gold Effie
National distribution
High ROI on lean budget
Ecosapiens
Role: CCO / Creator / Writer
Co-founded climate-tech venture building the world's first carbon-backed NFT and AI-powered product verification platform.
Results:
$5M raised (Boost VC, Slow Ventures, Menlo Ventures)
1M+ social media followers
400K+ active users
240K+ trees planted
Winner: Motionographer Motion Awards 2022
Select Features: in CoinDesk, Fortune, Nasdaq
Accomplice
Role: CD / Artist / Fabricator
A narrative-driven restaurant environment reimagining the Hamburglar as a contemporary cultural myth.
Results:
Consistently sold-out menu
Full-scale physical installation (Washington State)
Experiential design merging art, narrative, retail
Physical worldbuilding
Neo Growths
Role: Artist / Creator
An original sculptural series envisioning how nature might evolve once rewritten through AI, synthetic biology, and computation.
Results:
Art Basel Miami exhibition
Featured in Sculpture Magazine
Solo and group shows (NYC, Miami)
Physical craft + AI synthesis