A series of experimental ad campaigns designed to test product virality. Each campaign ran with full media buys, dedicated websites, and real audience engagement—functioning as digital focus groups. The most successful product will officially launch in September. The debut campaign, 'Softer Than,' showcased the ultimate in luxury—an ultra-luxe pair of slippers designed for pure comfort.Total Production Time: 5 hours Next up: 'Crème Yourself'—a playful, tongue-in-cheek campaign to introduce Air Supply’s premium body lotion in style.

Total Production Time: 12 hours. Finally, our ad for Air Supply’s Mousing Hand Soap—luxuriously soft, like washing with clouds.

Total Production Time: 8 hours.Finally, our ad for Air Supply’s Mousing Hand Soap—luxuriously soft, like washing with clouds.

Total Production Time: 8 hours.